Richard Prince |1949 , Born in Panama Canal Zone, United States

Richard Prince was born in 1949 in the then US-controlled Panama Canal Zone (today part of the Republic of Panama), as his parents were working for a US government agency in this area. He started to work for Time Life magazine in New York in 1973, where he developed an interest for advertisement and its imagery of American archetypes such as cowboys, fast cars and pin-ups.

His work Untitled (Cowboy) from 1975, reproducing an advertisement for the cigarette brand Marlboro, without the text accompanying the photograph, marked the beginning of his “appropriation” technique. It was sold at Christie’s in 2005 for 1.25 million dollars, which made it the most expensive photograph ever sold at that time.

Prince is also famous for his Joke paintings, on which he paints (arguably sick) jokes in capital letters on monochromatic canvases, and his Hood sculptures, transforming car hoods (especially “muscle cars” from the 1960s – another reference to a cliché virility) into works of art hanging on walls.

In 2014, his exhibition "New Portraits" at the Gagosian Gallery in New York creates a scandal. The works are reproductions of "screenshots" of the artist‘s Instagram feed, namely portraits posted by random users of the social network, whom Prince didn’t consult before turning the pictures into works of art, and sell them for $ 90,000 each. 

  • One for the Public, One for the Private | 2005-2006